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The local paper recently described the decision of a large university to change from one logo to another, and apparently, this new logo was considered controversial and unattractive, making the university appear foolish.The university shouldn’t have been under fire for this (take it from a person who works in marketing communications), and the media only covered the negative issues that were stacked against the university making it a completely one-sided argument in their coverage.

This university has since apologized for creating their new logo without consulting the student body, and withheld the new seal and logo being used on various college materials.However, aside from those mistakes and despite the feeling of some students and local residents, no crimes were committed by this university for re-designing the school logo.To find logo contest information see this resource.

Keep in mind that all institutions benefit from having a cohesive corporate image, and a single standardized logo that can be used with the university seal is a great way to achieve this.In terms of graphic identity programs, there is a rule that states all institutions need to standardize their logo marks as well as instate concise rules about the use of them so they are more recognizable.

The university made the right choice when they decided that their previous logo was too confusing and should be changed. Logo design may seem simple, but it is actually a very length and arduous process for a large institution.The logo must represent all that the university does, and this often ranges from rigorous academics to intramural sports, so there is a wide range to be covered.As someone that has been a party to many heated boardroom exchanges about re-branding, I assure you that tempers often flair when thinking about change.

A logo is a significant and timeless symbol of a university and those people who are shocked at the reported $20,000 logo designer fee must remember this is still only a fraction of printing and other costs which a school makes use of to convey its own, unique identity.Anytime a well known institution designs a new logo, there are going to be people who are against it, and there are reasons for this. To get a closer look on logo design competition visit this site.

People generally do not embrace change easily, and this is even more true when it involves symbols that people have an emotional investment in.Furthermore, if someone has a different underlying grief with the university they may use this as a forum to vent their preexisting rage.In addition to this, anyone who has ever taken an art class seems to think that they are qualified to criticize a logo which a design team likely has been researching and adjusting for years.

It is going to take some time to get used to a new logo. Anyone who thinks a brand new logo for the university is going to be accepted immediately isn’t really thinking clearly, especially since the old logos were used for almost 120 years. I am acquainted with several people that still use, even in the face of threats from higher management, outdated company logos because they are attached to them.This proves that it’s easy for a company to lose control of their visual identity, and must face issues with misuse and inconsistency.So in the case of the university it is not at all surprising that many of the unofficial symbols that were used for the institution over the years were not immediately put out of use.

Despite the fact that the university admitted that they should have involved the students and the residents, it should be kept in mind that it would be almost impossible to please every fan and follower while creating a new logo.

In order to get the best effect out of logos, they need to be unique, memorable for the institution, and they must convert well to print and other things they may be used on. A graphic identity program complete with its own manual for clear direction should be established to ensure consistency in logo design.In my opinion, the new logo meets all of these requirements, or is well on it’s way to doing so.I see the new logo as a clear improvement, from the confusing substitute that had been used previously.

This entry was posted on Sunday, June 27th, 2010 at 9:11 am and is filed under Garden Design. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.